๐Ÿ”ฅ Execution Plan

Cooper Action Items

Grassfire strategy โ€” broken into executable steps by section

Tap any item to mark done ยท Progress saves in browser ยท Last updated April 2026
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This Week
Soon (2โ€“4 wks)
JOHN ATLAS
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1. Make the Demo Bulletproof
Priority #1 โ€” one broken demo kills 5 referrals permanently
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Test the full Gmail connect flow on a fresh account Now
Open meetcooper.ai in incognito, go through OAuth, check inbox summary fires within 60 seconds. Fix anything that breaks.
Atlas
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Test the full Outlook connect flow on a fresh account Now
Same as above โ€” Outlook OAuth โ†’ token stored โ†’ inbox summary fires. Must work on mobile browser.
Atlas
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Test on iPhone Safari specifically Now
John demos from his phone. Every button, every flow must work on iOS Safari. No desktop-only assumptions.
John
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Build a weekly demo health check cron This Week
Atlas auto-tests the connect flow weekly (Monday 7am CT). If broken, alerts John before he tries to demo it to someone.
Atlas
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Build a "wow moment" script for each persona This Week
John needs 3 demo scripts memorized: Student (professor email), Work (inbox summary), Life (juggling list). 30 seconds each, impressive every time.
Both
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2. Build the Three Doors
Student / Work / Life โ€” different entry experience, same product underneath
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Design the persona picker screen Now
First screen new users see โ€” three large tiles: ๐ŸŽ“ Student / ๐Ÿ’ผ Work / ๐Ÿก Life. Big, clear, no overthinking. This is the fork point.
Atlas
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Build Student landing experience (meetcooper.ai?mode=student) Now
Casual tone. Headline: "Your AI that handles the stuff professors, internships, and campus life throw at you." First example prompt: "Draft an email to my professor asking for an extension." Dark/fun energy โ€” not corporate.
Atlas
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Build Work landing experience (meetcooper.ai?mode=work) Now
Efficient tone. Headline: "Your inbox, managed. Your follow-ups, never missed." First example: "Summarize my last 10 emails and tell me what needs a reply." Clean, ROI-focused.
Atlas
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Build Life landing experience (meetcooper.ai?mode=life) Now
Warm tone. Headline: "The AI that remembers everything you're juggling โ€” so you don't have to." First example: "Help me keep track of everything going on this week." Inclusive โ€” works for parents, caregivers, retirees, anyone.
Atlas
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Store persona in agent profile โ€” first prompts adapt to it This Week
When user picks Student, their agent's first 3 suggested prompts are student-relevant. Work โ†’ inbox/email prompts. Life โ†’ family/scheduling/memory prompts. Persona-aware from minute one.
Atlas
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Create shareable persona-specific links This Week
meetcooper.ai/student ยท meetcooper.ai/work ยท meetcooper.ai/life โ€” clean URLs. Charlotte shares the student link. John shares the work link. Each goes directly to the right experience.
Atlas
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3. Light the Match โ€” First 30 Users
Personal demos and direct setups โ€” no links, no emails
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John texts 5 people tomorrow (not email) Now
"I built something wild. Next time I see you I'll show you โ€” or I can set you up right now if you have 3 minutes." Personal text, not a blast. Pick 5 people most likely to evangelize to their own network.
John
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Charlotte sets up 3 friends this week โ€” in person Now
Not via link. Charlotte sits with a friend, opens meetcooper.ai/student, picks agent name together, walks them through connect. That personal touch = 5ร— more likely to evangelize.
John โ†’ Charlotte
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John IV sets up 3 friends this week โ€” in person Now
Same playbook as Charlotte. High school + college network. Student door specifically built for this.
John โ†’ John IV
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John demos at next social/business event This Week
Have the Work demo ready on phone. When a conversation opens, ask "can I show you something?" โ€” hand them the phone. Set up on the spot if they're interested. 10 minutes to a new user.
John
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Give every current user 3 invite slots (invite-only framing) This Week
"Cooper is invite-only right now. You have 3 invites to give out to people you think would love it." Makes existing users feel special, creates urgency, and turns them into active recruiters.
Atlas
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Build a simple referral tracking system This Week
Track who referred who. Not complex โ€” just enough to see which users are evangelizing and which networks are catching fire. Informs where to put energy.
Atlas
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4. Make the Agent Reach Out First
Habit = evangelism. Reactive agents don't create evangelists.
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Day 1 auto-inbox summary after connect Now
Already partially built โ€” ensure every new user gets an automatic inbox summary within 60 seconds of connecting email. This is the first "wow moment" and it has to be fast and impressive.
Atlas
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Day 2 morning nudge โ€” agent messages user first This Week
Next morning after signup, agent sends: "Good morning! You've got [X] emails โ€” [Y] look important. Want me to flag them?" via Telegram if linked, or email. Builds the habit of checking in.
Atlas
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Persona-specific first prompt suggestions This Week
Student: "Draft email to prof / Track my deadlines / Write a follow-up to my internship application." Work: "Summarize my inbox / Draft a follow-up to [name] / What do I need to reply to today?" Life: "What's on my plate this week / Help me organize my thoughts / Remember this for me."
Atlas
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Screenshot-worthy output โ€” make the agent's replies shareable This Week
When agent drafts an email or writes a summary, add subtle formatting that makes it look sharp and impressive. "Look what my AI wrote" is the organic spread mechanic โ€” make the output worth screenshotting.
Atlas
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5. Activate All Three Distribution Paths
Path A (John's peers) + Path B (college network) + Path C (CRE professionals)
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PATH A: John personally onboards next 10 peers over 2 weeks Now
Target: CRE colleagues, finance contacts, attorney friends โ€” all people who have real email volume and would pay for this. Set them up in person. 10 minutes each. Goal: 10 new users in 14 days.
John
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PATH B: Charlotte + John IV each bring 5 friends to 30 users Now
Student door built specifically for this. Goal: 10 college/HS signups in 14 days via Charlotte and John IV doing personal in-person setups. Not email blasts โ€” personal introductions.
John โ†’ kids
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PATH C: Build CRE professional invite list โ€” launch in 60 days Soon
John's Austin CRE network (~50 direct contacts). Invite-only with referral codes (each user gets 3 invites). Position as "the AI your competitors don't have yet." Scarcity + status = professional word of mouth.
Both
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Track referral rate per user โ€” target 2.0ร— This Week
The fire only grows if each user brings in 2+ more. Atlas tracks this weekly. If referral rate drops below 1.5, flag it โ€” something in the product or onboarding needs to change. This is the north star metric.
Atlas
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6. Close the Product Gaps
Things that kill the grassfire if not fixed
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Fix: OAuth tokens storing to KV (not just localStorage) Now
Already in progress. Telegram agents must be able to access Gmail/Outlook tokens. Without this, Telegram agents can't read email โ€” killing the wow moment for Telegram users.
Atlas
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Persona stored server-side in KV, not just cookie This Week
When user picks Student, that preference should follow them across devices. If they clear cookies and come back, they're still in Student mode. Critical for mobile-first users.
Atlas
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Agent "memory" โ€” remembers what user told it across sessions Soon
If a student tells their agent "my professor is Dr. Smith and I have a paper due Friday" โ€” the agent should remember that next time. This is what creates the switching cost. Without it, Cooper is just a chatbot.
Atlas
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Telegram bot for every active user โ€” finish the 5 placeholder bots This Week
Tucker (Brinley), Maverick (Chase), Ryder (Michael), Ramsey (Jack), Waylon (Josh) all need real bot tokens. Web chat works but Telegram is stickier โ€” users check it naturally vs. having to open a tab.
Atlas
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7. Measure What Matters
The grassfire metrics โ€” everything else is noise
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Weekly user dashboard โ€” simple Google Sheet or Hub page This Week
Total users / new this week / persona breakdown (Student/Work/Life) / referral rate / connected email % / DAU. One page, 30 seconds to read. Atlas updates it every Monday.
Atlas
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Track "Day 7 retention" per user This Week
Did they come back after day 1? If not, why not? This is the canary in the coal mine for evangelism rate. Users who don't come back on day 7 will never refer anyone. Target: 60%+ day 7 retention.
Atlas
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Weekly Monday Telegram brief from Atlas: grassfire status Soon
"Week [N] โ€” Users: X (+Y from last week) | Referral rate: Z | Best performing persona: Student | This week's focus: [action]." John gets this every Monday 8am CT automatically.
Atlas