Georgetown and Williamson County have some of the strongest 55+ demographic tailwinds in the country.
Georgetown Population (2025)~90,000
Georgetown Population Growth (2020-2025)+45%
Williamson County Population (2025)~700,000
Williamson County Growth RateTop 10 fastest-growing US counties
Georgetown 55+ Population (est.)~30,000-35,000
Sun City Residents (55+)38,000+
Total 55+ in Georgetown Area65,000-70,000+
Why Georgetown's 55+ demographics are exceptional:
- Sun City effect: Georgetown already has the highest concentration of 55+ adults per capita of any mid-size Texas city. Sun City alone has 38,000+ residents aged 55+. This creates a self-reinforcing ecosystem โ healthcare, services, social networks, and retailers all cater to the 55+ demographic.
- In-place aging: Williamson County's explosive growth over the past 20 years means a large wave of 40-55 year olds who settled in the 2000s-2010s are now aging into the 55+ cohort. These are established residents who want to stay in the area.
- Retirement migration: Georgetown is a recognized retirement destination (AARP, Forbes lists). Retirees from California, Colorado, and the Northeast bring significant home equity ($500K-$1M+) โ they can afford $1,750-$2,400/mo rents easily.
- Healthcare infrastructure: Baylor Scott & White Georgetown, St. David's Georgetown, multiple urgent care and specialist facilities. Healthcare access is the #1 requirement for 55+ renters โ Georgetown delivers.
- Cost of living: Georgetown is more affordable than Austin while offering the same quality of life. No state income tax. Lower property taxes in Williamson County. This makes Georgetown rents of $1,750-$2,400 very competitive for retirees coming from higher-cost markets.
Key insight: Georgetown doesn't need to attract 55+ residents โ they're already there. With 65,000-70,000+ adults 55+ already living in the Georgetown area (including Sun City), Radiant's 214 units represent 0.3% of the existing population. Even if only 1% of Georgetown's 55+ residents are interested in purpose-built AA rental, that's 650-700 prospects for 214 units. The demand funnel is massive relative to the supply.